— BEYOND THE AUDIT
Execution help
when you're ready.
The audit comes first. Always. But if you’ve already diagnosed your problems and want help executing the fix, here’s what we offer beyond strategy.
— OUR POSITION
We don’t believe in retainers for businesses who haven’t been audited. Selling execution before strategy is how agencies waste your money.
Every service below assumes you’ve done the diagnostic first – or that you’re confident enough about the problem to skip it.
— RECURRING / RECOMMENDED
FRACTIONAL CMO
Strategy Retainer
COMMITMENT
3 months minimum
FORMAT
Async / Written / Loom
You think strategically but you’re drowning in execution. The retainer makes us your outside brain. We look at your numbers, your content, your competitive landscape, and your offers monthly, then tell you specifically what to change. You execute; we direct.
Monthly written strategy document — what to do this month and why
Weekly Loom video briefings — async, you watch when convenient
Content calendar & hook ideas — your team posts, we direct what and why
Unlimited copy review — captions, emails, landing pages, ads
Campaign strategy — promotions, launches, seasonal pushes planned in advance
Quarterly competitive intelligence — refreshed every 90 days
— DONE WITH YOU OR FULLY MANAGED
EXECUTION
Social Media Management
COMMITMENT
3 months minimumPLATFORMS
Instagram / Tiktok / Facebook
POSTS
12-16 / Month
Content creation and scheduling, but with a strategist directing the work, not a content factory. Every post serves a defined position in the customer journey. We coordinate filming briefs, editing, captions, and posting on your behalf.
Monthly content plan — every post mapped to awareness, trust, or converse
Filming briefs — your team films, we tell you exactly what and how
Editing & captioning — coordinated through our trusted editor network
Strategic captions — written with intent, not just hashtags
Scheduling & posting — timed for your audience’s active windows
Monthly performance review — what worked, what didn’t, what to change
— ONE-TIME PROJECT
BRANDING
Brand Identity
TIMELINE
2-3 Weeks
REVISIONS
3 rounds Included
DELIVERABLES
Full Brand System
For clinics launching from zero or rebranding existing operations. We start with positioning (who you are, who you serve, what makes you different), then translate that into a complete visual identity that holds up across every customer touchpoint.
Positioning workshop — written async, defines who you are before we design
Logo system — primary, secondary, monogram, social variants
Color palette — primary, accent, neutrals with usage rules
Typography system — heading and body pairings with hierarchy guide
Brand guidelines PDF — 20+ pages, your single source of truth
Print collateral — business cards, treatment menu template, signage spec
— ONE-TIME PROJECT
WEB BUILD
Website Design
TIMELINE
2-3 Weeks
PAGES
Up to 8 Pages
Conversion-focused web builds for clinics whose current site is leaking leads. Strategy first, design second. Mobile-optimized, fast-loading, with clear conversion paths from every entry point. We don’t build websites that win design awards — we build websites that book consultations.
Conversion strategy — every page maps to a specific user intent
Copy & messaging — written by us, reviewed by you
Custom design — no template feel, true to your brand
Booking integration — connected to your existing booking system
Analytics setup — proper tracking so you know what’s actually working
— START WHERE IT MAKES SENSE
Not sure which service fits? Start with the audit.
The $697 audit tells us exactly what you need — and what you don’t. Half of our clients realize they don’t need execution help at all. The other half know exactly where to invest.
